Skip to main content
Applications give your team a purpose-built tool for a specific job, like a planning surface or a marketing-performance review, reachable from the same place as everything else in Summation. Applications (also known as SumApps) are apps built for your workspace. Each runs at its own address and opens in a new tab.
Applications are available on Enterprise plans. There’s no self-serve way to build one — contact us to create a custom application for your team.
Four application cards, each with a gradient icon: 'Marketing Performance: Review recommendations, test scenarios, and turn weekly signals into clear actions.', 'Planning: Build, compare, and reconcile plans across leagues, brands, and periods in one place.', 'Pricing & Margin: Track pricing, discounts, mix, and costs, model trade-offs, and identify actions to improve margin.', and 'Cost Optimization: Identify cost drivers, model trade-offs, and find opportunities to improve efficiency and margins.'

Applications built for specific jobs: marketing performance, planning, pricing and margin, and cost optimization

​
Launch applications

Open Applications in the left sidebar and click a card. The app opens in a new tab at its own address. It runs alongside Summation rather than inside it, so you keep your place in the workspace.
The Applications launcher showing a 'Marketing performance demo' card with description 'Explore AI-guided marketing recommendations using synthetic data.'

The Applications launcher

​
Example: a marketing console

Applications can be as focused as a single workflow. This example, a PLA Marketing Console, tracks campaign ROI against target and lets a reviewer accept or override the recommended action for each campaign.
PLA Marketing Console showing Current ROI, Weekly Spend, and Avg. distance from target stat cards, plus a Forecast Trajectory chart of ROI over time against a target line.

Current status and forecast trajectory for spend-weighted ROI

PLA Marketing Console Action List showing campaigns with weekly spend, current ROI, target ROI, gap, forecast ROI with and without action, and an Accept control for each row.

Reviewing and finalizing per-campaign recommendations